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Meeting, Incentive, Conference, Exhibition 

Definition of "MICE"

IAPCO (the International Association of Professional Congress Organizers) publishes a book called “Meetings Industry Terminology” which functions as a dictionary for the meetings industry. These are the definitions as put out by IAPCO:

Meeting: a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc.

Incentive: meeting event as part of a program which is offered to its participants to reward a previous performance.

Conference: participatory meeting designed for discussion, fact-finding, problem solving and consultation.  As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.

Exhibition: Events at which products and services are displayed.

Recently, there has been an industry-driven initiative to not use the “MICE Market” label and instead say “The Meetings Industry” which encompasses all the above.

Easygo Iran is a young and creative team of professionals for a unique tailored MICE solution given to companies and individuals. We provide the highest quality service at a reasonable price that meets your goals and offer insider connections and industry expertise – along with the guidance and know-how you require to make educated tourism choices.
Easygo Iran creates unique Meetings, Events, and Incentives. Our prime ambition is to provide the highest possible service and commitment to our clients. Whether they are planning a conference, a unique incentive program, a business meeting, Easygo Iran has all the skills and resources to assure that it will be a resounding success.






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